Marketing Communications Strategy Project

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This project builds on your previous work in the Brand Analysis papers. (We choose Rosewood Hotel and resort) As an employee of the hotel brand, the Director of Marketing has assigned you the task of developing new marketing communications for a target market at a specific hotel for the upcoming year. Please choose an existing hotel in the brand and a market that the hotel pursues, based on your research. To ensure sufficient information is available, please select a hotel located in the United States for this assignment. This project has two parts: a paper and a presentation. This document includes guidelines for both parts of the project.

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