Wk 6 Individual: Social, Ethical and Legal Implications [due Mon]

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Assignment Content

  1. Purpose of AssignmentThis is the fifth part of the marketing plan that you have been working in the last five weeks. We need to complete the executive overview , and a discussion on the social/legal/ethical issues related to the product/service that you have been working on in this marketing plan.
    The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.
    The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices.
    Assignment Steps
    Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
    Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.
    Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement). Key performance metrics should be suggested.
    Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

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    • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
    • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

    Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:

    • Incorporate Understanding Target Markets (Week 2)
    • Incorporate Product Strategy and the Product Life Cycle (Week 3)
    • Incorporate Price and Channel Strategy (Week 4)
    • Incorporate Marketing Communication and Brand Strategy (Week 5)
    • Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)

    Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.
    Cite a minimum of three peer-reviewed references.
    Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
    Format your assignment consistent with APA guidelines.
    Submit your assignment.


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