What criteria or needs determine the type of health program or initiative that will be implemented? How might health care administrators identify the needs of their target audience or community when p

Place your order today and enjoy professional academic writing services—From simple class assignments to dissertations. Give us a chance to impress you.


Order a Similar Paper Order a Different Paper

What criteria or needs determine the type of health program or initiative that will be implemented? How might health care administrators identify the needs of their target audience or community when planning health programs or initiatives?

Formative evaluation processes aid health care administrators in determining the needs of a target audience or community. The identification of these needs, in turn, help to outline the type of health program or initiative that is to be developed. Once the needs and type of health program or initiative are identified, health care administrators can then determine how best to install this type of health care service and to determine measures that might be used to gauge the success or effectiveness of the service, once installed. Engaging in formative evaluation is a critical tool for the health care administrator and is a process that you will most likely encounter in practice.

For this Assignment, review formative evaluation processes in the resources for this week. Then, consider how formative evaluation might be used to develop your marketing plan. Reflect on how you might include formative evaluation methods in the design of your health care services marketing plan and consider why this might be important for the practice of health care administration.

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now


The Assignment

(2–3 pages)

  • Describe      two examples of formative evaluation for health programs that you might      use in your marketing plan.
  • Describe      how you will include formative evaluation methods in designing your health      care services marketing plan and explain why.


***PLEASE SEE ATTACHED DOCUMENT FOR MY MARKETING PLAN***


Resources for the week:

Hillestad, S. G., & Berkowitz, E. N. (2012). Health care market strategy: From planning to action (4th ed.). Burlington, MA: Jones & Bartlett Learning.

  • Chapter      3, “The Challenge of a Competitive Marketplace” (pp. 57–82)
  • Chapter      4, “Conducting the Internal/External Assessment” (pp. 86–129)
  • Chapter      9, “The Approval and Monitoring Process” (pp. 279–291)

Parker, J. C., & Thorson, E. (Eds.). (2009). Health communication in the new media landscape. New York, NY: Springer.

  • Chapter      12, “Making the Grade: Identification of Evidence-Based Communication in      Messages” (pp. 323–338)

Cooper R. L., Cloud R., Besel K., & Bennett A. J. (2010). Improving access to substance abuse treatment services for consumers with AIDS: A formative evaluation. Journal of Evidence-Based Social Work, 7(1/2), 115–129.

Note:

Retrieved from Walden Library databases.

Hamilton, A. B., Cohen, A. N., & Young, A. S. (2010). Organizational readiness in specialty mental health care. JGIM: Journal of General Internal Medicine, 25(Suppl. 1), 27–31.

Note:

Retrieved from Walden Library databases.

Miake-Lye, I. M., Amulis, A., Saliba, D., Shekelle, P. G., Volkman, L. K., & Ganz, D. A. (2011). Formative evaluation of the telecare fall prevention project for older veterans. BMC Health Services Research, 11(1), 119–127.

What criteria or needs determine the type of health program or initiative that will be implemented? How might health care administrators identify the needs of their target audience or community when p
Marketing Strategy Plan My Marketing Plan My marketing plan is designed to promote nutrition among teens especially in middle schools. Reason being, these teens form the economically active population and make the most nutritional mistakes leading to the high cases of obesity in the country. My product strategy (in this case “promoting nutrition”) involves the positive impact that breakfast has on Continuous Assessment Tests scores and classroom behaviors. My pricing strategy, on the other hand, involves costs and recommendations that will be helpful in lowering the barriers of implementing a Grab-N-Go breakfast. For instance, in case of student rejection, the school faculty can offer a variety of foods each day and they can present foods in a manner that students find more attractive. The placement strategy is put in place to guide the location that breakfast is sold and consumed in middle schools. The sales will minimize the amount of time needed to purchase while the consumption allows students to eat breakfast where they can interact with other students. My promotional strategy involves recommendations for promoting the program to various teens around the state. I think that we can use older teens and other high school students to promote regular breakfast consumption. Also, in promoting the program, parents or teachers can use word of mouth, school websites and even signs placed in front of schools to reach out to students who are having trouble grasping the importance of the program. Furthermore, with the aid of the Alabama Department of Public Health, my plan can be successfully implemented. The main aim will be to reduce unhealthy snacking and enhance nutrition education in various middle schools. With the department’s mission and vision, we can get state of the art nutrition materials that can be helpful in supporting the curriculum adopted by the schools. Also, we can adopt the environmental services provided by the department to create a cafeteria environment that will help improve merchandising or presentation of milk, fruits and vegetables to increase consumption among teens in the school. Reason being, nutrition during childhood and adolescence is essential for growth and development, health and well-being (Story et al., 2002). So, I think that both my marketing plan and the health agency’s resources will come in handy during the implementation of nutrition programs in schools. I believe that my marketing plan is designed to help promote proper nutritional values to teens around the state and with the help of the health agency, it can be successfully implemented. All we have to do is acquire state of the art resources and create a cafeteria environment that all teens can access in the school environment. Furthermore, the health agency’s mission and statement are simple and straight to the point, and they can help in implementing the said marketing plan. So, all tees should be open to change and hope that all things will turn out for the better in future.

Writerbay.net

When writing your assignment, we aim to help you get an A, not just beat the deadline.


Order a Similar Paper Order a Different Paper