University of North Dakota Marketing Project Paper

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  • Identification of your marketing plan’s objectives
  • Proposed timeline for the execution of your plan
  • Plan Objectives
    • Estimate of total number of consumers
    • Expected average purchase by customer
    • Expected number of purchases by customer per year
    • Sales funnel – identifies how members of the target market become customers
  • Proposed Timeline
    • When will the plan launch?
    • When will the first milestone be reached?
    • Sales targets identified
    • Expenditures identified and timing described as it relates to the sales funnel

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