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- Identification of your marketing plan’s objectives
- Proposed timeline for the execution of your plan
- Plan Objectives
- Estimate of total number of consumers
- Expected average purchase by customer
- Expected number of purchases by customer per year
- Sales funnel – identifies how members of the target market become customers
- Proposed Timeline
- When will the plan launch?
- When will the first milestone be reached?
- Sales targets identified
- Expenditures identified and timing described as it relates to the sales funnel