Troy University Novica Opens Doors Across National Boundaries Case Study Questions
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Read CLOSING CASE: Novica Opens Doors Across National Boundaries first and answers the questions 17 and 18 at the end of the case. Please use correct grammar and complete sentence. Thank you.
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17. Visit novica.com and unilever.com. Compare and contrast the two sites in terms of their marketing effectiveness.
18. What does this case illustrate about the trade-offs between economic and social benefits in international business?