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A final comprehensive strategic analysis report based on the two minor projects you’ve done so far.

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Content/Format: This major project is to produce a final comprehensive strategic analysis report based on the two minor projects you’ve done so far.

Fundamentally, this project allows you to use both the “art” and the “science” of strategic planning by developing your research skills in competitive analysis, applying the strategic frameworks learned in class, and using your imagination and judgment to formulate the recommendations.

You will use the same company of your choice to complete the SAM and to complete a written report for your company. You need to submit the following for this project:

  1. This report should include the SAM.
  2. This report should include a written report of 6 pages single spaced with an explanation of your findings and at least 10 unique references.
  3. You need to complete an 8-10 slide PowerPoint presentation to complement your write-up.

The Template to following for this report is below. It is recommended that you use these titles and headings in your document (you can add as many additional headings/subhesdings as required by your specific research and business):

I. EXECUTIVE SUMMARY

II. CORPORATE DESCRIPTION

General company info (Information from SAM explained)

III. EXTERNAL ANALYSIS

External analysis (Information from SAM explained)

IV. INTERNAL ANALYSIS

Internal analysis (Information from SAM explained)

V. DEVELOPMENT AND EVALUATION OF STRATEGIC ALTERNATIVES

Creating strategic alternatives (Information from SAM explained)

VI. RECOMMENDATIONS

Recommendations (Only new section in SAM not completed during Minor Project 1 or 2)

Additional recommendations based on your biblical point of view

VII. EXHIBITS AND REFERENCES

basically it is a paper and powerpoint included. You are basically taken from the material and research that you have already conducted and explaining your findings. The recommendation section is the only “new section” you have to complete.

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