SWOTT Analysis Chick-Fil-A

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Tasks:

Complete the following tasks:

  • Perform a SWOTT analysis, placing particular emphasis
    on long-term trends affecting the company chosen by you – Chick-Fil-A.
  • Create a (new) mission statement, placing particular
    emphasis on what the competition is doing. Include the following elements
    in your statement:
    • Customer orientation
    • Service category
    • Scope or direction
    • Core competency
    • Measurability

Submission Details:

  • Present your analysis as a 2-page report in a Microsoft
    Word document formatted in APA style.
  • On a separate page, cite at least three peer-reviewed
    sources using APA format.

Assignment 3 Grading Criteria

Maximum
Points

Performed a SWOTT analysis,
placing particular emphasis on long-term trends affecting the company chosen
by you.

20

Created a (new) mission statement
for the chosen company.

10

Included the given elements in
your statement.

10

Used correct spelling, grammar,
and professional vocabulary. Formatted the paper and cited all sources using
APA format.

10

Total:

50

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