SHEILA- UP TO 9/10/23 ***** PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC***** ****** THIS ASSIGNMENT HAS 3 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED****** PART 1- Mod

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SHEILA- UP TO 9/10/23

***** PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC*****

****** THIS ASSIGNMENT HAS 3 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED******

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PART 1- Module 3 Discussion (SHEILA)- Product Modification Approach

It is often suggested that products are intentionally created/designed to break down or wear out. Is this strategy a planned product modification approach? Why or why not? Provide at least one real world example to support your argument.

SUBMISSION INSTRUCTIONS: Your initial post should be at least 200 words, formatted and cited in current APA style with support from at least 2 academic sources.


PART 2- Module 3 ASSIGNMENT 1 (SHEILA)- Marketing Failure

Identify and describe 1 new product or new service that was introduced to the market but failed. Discuss the marketing-related reasons for its failure. What could the company have done to prevent this marketing failure?

SUBMISSION INSTRUCTIONS: Assignment should be 2 pages, formatted and cited in current APA style with support from at least 2 academic sources.


PART 3- Module 3 ASSIGNMENT 2 (SHEILA)- Researching Emerging Trends

In recent years, social media has allowed companies to shift their marketing spending from traditional media (tv, radio, print, etc.) to social media. Conduct some research and identify at least 1 new/emerging technology that impacts the way marketers communicate with customers now or in the future.

Keep in mind: This new/emerging technology must be no older than 3 years in existence.

SUBMISSION INSTRUCTIONS: Research three articles that report on the new technology and fill out the primary source template for all three (THIS TEMPLATE WILL BE FORWARDED BY SUPPOERT AS I WAS UNABLE TO ATTACH IT HERE). THERE SHOULD BE A PRIMARY SOURCE DOCUMENT FILLED OUT FOR EACH ARTICLE (3).

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