Research Methods Initial post: · Includes one substantive initial post using at least two scholarly or professional references with accompanying in-text citations to support any paraphrased,

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Research Methods


Initial post:

·         Includes one substantive initial post using at least two scholarly or professional references with accompanying in-text citations to support any paraphrased, summarized, or quoted material.

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·         While we prefer not to assign word counts to posts, as a suggested best practice, your initial post should be at least 350 words.

·         Includes an open-ended, thought-provoking question posed to classmates.


Part I:

Think of a potential research topic that is appropriate for quantitative research. Explain your research idea and identify your variables (independent and dependent). Consider how you may measure these variables.

What other variables may influence the outcome of your research? For example, if you want to study how leadership style impacts turnover intention, you may say that employee salary may influence the outcome and thus should be controlled for in the study.

Make sure you address all parts of this question:

·       Research idea

·       Variables (independent and dependent)

·       How you could measure your variables

·       Controls


Response posts:  B.S

·         Includes at least two substantive responses that each include at least 1 scholarly, professional, or textbook reference with accompanying in-text-citation to support any paraphrased, summarized, or quoted material.

·         While we prefer not to assign word counts to posts, as a suggested best practice, at least two responses should be at least 200 words.

·


(PART 1)

The research topic that I chose as a potential research topic is, “Social Media Marketing Within Today’s Society.” This topic will have a consumer response to various advertising strategies, the effectiveness of different pricing strategies on sales, and market segmentation based on consumer behavior.

·

·         INDEPENDENT VARIABLES

·         Advertising Spend

·         Product Price

·         Product Features

·         Social Media Engagement

·         Promotions

·         Market Segmentation

·         Website Traffic

·

·         DEPENDENT VARIABLES

·         Sales Revenue

·         Brand Awareness

·         Customer Satisfaction

·         Customer Loyalty

·         Market Share

·         CTR (Click through Rate)

·         Purchase Intent

·

·         How do you measure your variables in this research?

·         INDEPENDENT VARIABLES

·         Advertising Spend

·         Product Price

·         Product Features

·         Social Media Engagement

·         Promotions

·         Market Segmentation

·         Website Traffic

·

·         DEPENDENT VARIABLES

·         Sales Revenue

·         Brand Awareness

·         Customer Satisfaction

·         Customer Loyalty

·         Market Share

·         (CTR) Click-Through-Rate

·         Purchase Intent

·         (CLV) Customer Lifetime Value

·

·         Which type of control would I use for my research project? I would use Experimental control, because of it’s randomization, researchers randomly assign participants to different groups or conditions to ensure that each group is comparable at the start of an experiment.

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