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1. In a narrative format, discuss these firms from a
strategic perspective. Information concerning recent changes in the firms is
readily available online and should be accessed. Strategic issues should be
discussed in “real time.”
2. How would you define Auto Zone’s industry? Would you
include new car dealerships and/or discount stores in the industry? Why or why
3. How has Auto Zone responded to changes in its
macroenvironment? Is Auto Zone immune to threats associated with economic
downturns? Why or why not?
4. Review the discussion in the reading on changes in social
forces associated with automobiles. Suppose that you are the CEO of Auto Zone.
What changes present opportunities for your firm? Which changes concern you the