MKT 301 Liberty University Marketing for The People Discussion
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Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. You don’t want to be considered “fake news.”
Week 1 Discussion Post
Writing for Publication
The focus of your work will be integrated marketing communication (which includes advertising, public relations, personal selling, sales promotion, and direct marketing). Research a controversial marketing, advertising, or public relations scenario/event and provide an overview of it along with your rationale for wanting write about it in next week’s article.
Week 2 Discussion Post
Write a 150- to 300-word article that discusses the real-word marketing incident you brainstormed last week. Today’s consumers of media want quick, informative, and exciting information. It can be written in the first or third person.