Marketing Brand Activation Memo

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Brand Activation Exercise

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Find a real-world example of brand activation that you think is great.

Write a summary of the activation –

  • Brand
  • Situation
  • Goal of brand activation
  • How it was executed
  • Results & takeaways

Include photos and/or video of the activation

Provide your personal thoughts if/how it was successful and what  key marketing strategies & tools were used.

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