MAR 4156 Florida International University Marketing Case Study
Place your order today and enjoy professional academic writing services—From simple class assignments to dissertations. Give us a chance to impress you.
Order a Similar Paper
Order a Different Paper
Question 1: Why is the Indian market considered so attractive to companies like WalMart? (Response length: 1-2 paragraphs)
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines
Order Paper NowInstructions: Identify, define, apply, and underline three (3) relevant concepts from chapters 1, 3, 4, 8, 11 and/or 13 in your response to question 1. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.
Question 2: What do you believe are the 2-3 most important elements of WalMart’s potential success in India? (Response length: 1-2 paragraphs)
Instructions: Identify, define, apply, and underline three (3) relevant concepts from chapters 3, 4, 6, 7, 8, 11, 12, 13, 15, 16, and/or 18 in your response to question 2. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.
Question 3: Research the Indian market’s recent response to the Walmart entry strategy. How should Walmart respond to protests? (Response length: 1-2 paragraphs)
Instructions: Identify, define, apply, and underline two (2) relevant concepts from chapters 1, 3, 4, 6, 7, 8, 11, 12, 13, 15, 16, and/or 18 in your response to question 3. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.).
Be specific and use accurate terminology to describe your strategic recommendation. For example, if you recommend a product formulation change, then you should use product strategy-related terminology
