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Google is widely known
for its workplace creativity and innovation within the technology field. Its
search engine is the most extensively used search tool in the world, its data
analytics are revolutionary, and it continues to raise the bar for innovation
and design with Google Glass, smart watches, and mobile phones. Google has been
featured in dozens of technology and business magazines.
Additionally, Fortune Magazine’s
list of the “Best
Companies to Work For 2014” has ranked Google number one (#1). This ranking is
largely due to employee benefits such as free meals, dry cleaning services,
video games, massage therapy, in-door gyms, shuttle services, and affordable
daycare services for employees.
In addition to your
textbook, review the following articles and videos about Google’s work culture
in preparation for this assignment:
- “How the Googleplex
Works” by Jonathan Strickland, located at http://computer.howstuffworks.com/googleplex2.htm
- “Google Employees
Reveal Their Favorite Perks Working For The Company” by Kevin Smith, located
- “At Google, Hours
Are Long, But the Consomme Is Free” by Sara Kehaulani Goo, located at http://www.washingtonpost.com/wp-dyn/content/article/2007/01/23/AR2007012300334.html
- “Google interns’
first week” (5 min 50 s). Video Source: Google. (2013, June 4). Google interns’
first week [Video file]. Retrieved from
- “Google Great Place
to Work Entry” (2 min 46 s). Video Source: IABAustralia. (2008, April 30).
Google Great Place to Work Entry [Video file]. Retrieved from http://www.youtube.com/watch?v=n2nfZPsd794
Write a four to six
(4-6) page paper in which you:
- Briefly describe
Google, its mission, and its business model.
- Analyze the types of
people that work at Google, with respect to the business culture of the
organization. Indicate one to two (1-2) qualities that define a leader at
Google, and determine the typical background of a Google
- Identify two (2)
examples of services or amenities that Google provides to its employees,
interns, partners, and visitors. Next, examine two to three (2-3) ways in which
such free services and amenities create an organizational culture that fosters
creativity and innovation. Note: In the context of business, “creativity”
means having the ability to conceive something new and original, including
ideas, imagination, and things that are outside of the box. “Innovation” is the
implementation and execution of something new, including products, technology,
services, and business models.
- Discuss Google’s
organizational culture, and determine whether or not you would prefer to work in
this type of environment. Indicate whether or not Google’s company culture would
help you to perform your tasks with a greater degree of creativity and
innovation. Provide a rationale for your response.
- Use at least three
(3) quality references. Note: Wikipedia and similar Websites do not
qualify as academic resources.
Your assignment must
follow these formatting requirements:
- Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check
with your professor for any additional instructions.
- Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required assignment page length.
The specific course
learning outcomes associated with this assignment are:
the primary functions of management (planning, organizing, leading, controlling)
and the associated skills, tools, and theoretical approaches that can be used to
accomplish these functions.
the principal theories and the various approaches to management that have
evolved over time and their application to current management
the decision-making process management uses to develop viable courses of action
to a variety of management situations.
- Use technology and
information resources to research issues in management
- Write clearly and
concisely about management concepts using proper writing