Hello I need help with project four: BUS 225 Project Four Guidelines and Rubric Competency In this project, you will demonstrate your mastery of the following competency: · Communicate professionall

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Hello I need help with project four:

BUS 225 Project Four Guidelines and Rubric


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In this project, you will demonstrate your mastery of the following competency:

·   Communicate professionally to diverse internal and external audiences


Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, you have been asked by company leadership to prepare a draft of the press release that will go out to announce this new strategy. Your press release is meant for the external audience that was not represented at the all-stakeholder meeting: a group that includes customers, vendors, suppliers, and the general community.

Part 1: Construct a Business Presentation

As you create your PowerPoint slides, keep in mind that your presentation is intended for a wider audience that now includes external stakeholders such as customers, investors, and suppliers. This means you’ll need to clearly explain the key message about diversifying your company so that it can be grasped by both internal and external audiences.

Part 2: Communicate Your Decision About Diversification

In your presentation, you will illustrate your key points using data visualizations. The visualizations you used in Project Two should give you a good starting point. However, keep in mind that your audience may need some extra context to better understand the visualizations you choose to present. As you communicate your decision about how to diversify the company, you will use your analysis of the data and your research to determine the likelihood of success for your strategy. You will also need to discuss the impact that moving to the new industry will have on the company—including its internal and external stakeholders.

Part 3: Detail Your Recommendations Moving Forward

To complete your presentation for Project Three, you will summarize your research findings. In this summary, you will describe what the company will do moving forward and explain the rationale behind your recommendations. Your summary should provide a conclusion and clear arguments for the reasoning behind your decisions.


Complete the Project Four Worksheet in your Soomo webtext and submit it for instructor feedback.

How to Write a Press Release By Robert Wynne June 13, 2016

Using the template provided in the supporting materials section below, draft a press release that reflects your company’s new venture and how it affects the general external audience. Your press release should address the following rubric criteria:

·   Address the key points appropriate for external audiences.

·   Summarize the diversification decision.

·   Explain why the decision was made.

·   Explain where in the marketplace the new products are launching.

·   Identify who benefits from this product in both the company and the community.

What to Submit

To complete this project, you must submit your completed press release template of 1 to 2 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA style.

Supporting Materials

The following resources support your work on the project:




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