Go to youtube.com and find a short, recent (i.e. from 2020 – present) video advertisement. Next, write a 450-550 word rhetorical analysis of the advertisement. Your analysis should examine the advertisement’s use of ethos, logos, and pathos. Does the ad use one appeal more than the other? What is the impact of using one appeal more than the others? Is the advertisement persuasive to the target audience? What makes the ad effective or ineffective? Because video advertisements are innately multimodal, your analysis should also look at the effectiveness of the ad’s multimodal features, such as use of colour, logos, music, text, expressions/gestures, clothing/style, etc. An example of a rhetorical analysis of video advertisements can be found here: https://teachargument.com/advertisements/teach-argument-with-covid-era-video-ads/ Please note that your works cited entry must include a working link to the advertisement so that I can watch it.
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