Examine your organization or an organization you are familiar with regarding their use of social media analytics. You may also select an organization from a journal article. How is your selected organization utilizing social media analytics? What form of business value creation is your selected organization experiencing? If your organization is not currently using social media analytics, which areas of the business could benefit the most from implementing this form of analytics?
A substantive initial post answers the question presented completely and/or asks a thoughtful question pertaining to the topic. Use at least one scholarly source and follow APA guidelines.
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