Assignment 2: Persuasive Memo Due Week 6, Sunday (Weight: 25%)

As a leader, there will be times when you will need to convince your audience about your point of view, whether you are selling a product or relaying information. Knowing how to convince people of your perspective is a valuable skill. In order to do this effectively, you must learn the art of persuasion and communication.

For this assignment, you will apply key concepts from Week 5 to write a persuasive memo. Choose ONE of the below scenarios that you feel passionate about. Think about how you will convince your executive leadership team to buy into your point-of-view on your chosen topic.

1. The office dress code at your company is strictly business attire and the employees feel that business casual is more appropriate for your company culture. You’ve been designated as the spokesperson to approach the executive leadership team about this proposed change. How will you persuade them to buy-in to your recommendation?

2. Your boss discourages remote working although it is allowed in other departments, which is starting to impact the morale of your team. How will you persuade him that increased flexibility will be beneficial to the productivity of the team?

3. There is an opening on the leadership team at your company. There are several internal and external candidates applying for this job besides you. How will you persuade your boss that you are the best candidate?

Instructions:

Review your Week 5 readings

Create a 2 to 3 page Memo, addressed to the executive leadership team or to your boss, depending

on the scenario that you chose.

Use the Outline below to structure your Memo:

1. Write a “Hook” to get your audience’s attention (1-2 paragraphs)

2. Tell the story/create a connection (1-2 paragraphs)

3. Identify the benefits of your point-of-view (1-2 paragraphs)

4. Back it up with facts and data (1-2 paragraphs)

5. The Ask: Choose whether you will “ask for more” or “ask for less” (1-2 paragraphs)

6. Closing (1-2 paragraphs)