In this project, you will demonstrate your mastery of the following competency:
- Assess current performance of an organization through analysis of financial statements.
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In Project One: Applying Strategic and Operational Thinking, you prepared Key Performance Indicators (KPIs) for the marketing and sales departments of your product line.
Now, the CEO has provided you with a revised set of KPIs. You need to apply these KPIs toward the analysis of a proposed marketing and sales initiative to increase loyalty card memberships in neighborhoods with predominantly low-income populations, whether the populations are in rural, suburban, or city locations.
The CEO wants this analysis so that she can chart the sustainability and growth of the initiative while assuring it meets standards for Corporate Social Responsibility.
The CEO has provided you with several documents, available in the Supporting Materials section of this project. She wants you to use the provided Triple Bottom Line Balanced Scorecard to assess the strategic plan’s compliance with the KPIs and summarize your findings in a memo.
Complete the following to provide the analysis required by the CEO:
Identify the financial records that indicate commitment to TBL.
- Outline which financial and other records marketing and sales maintains where TBL can provide data.
Using the TBL scorecard, evaluate the alignment of the strategic plan with KPIs. Remember, there may be multiple outcomes of this exercise. Your focus should be to apply your understanding of the scenario and evaluate the plan accordingly.
- Which ideas in the plan support the KPI criteria? Cite specific ideas that meet the criteria.
- Explain how they meet the criteria.
In your memo:
- Describe how the TBL data relates to the KPIs.
- Identify which additional TBL financial line items are needed to measure the cost for each criterion.For example, should there be a line entry for hiring temporary workers?
- Referring back to the SWOT analyses from Project One, explain how functional considerations of individual departments contribute to financial performance.
What to Submit
To complete this project, you must submit the following:
KPI and Triple Bottom Line Balanced Scorecard
- Complete and submit the KPI and Triple Bottom Line Balanced Scorecard. In the scorecard spreadsheet, identify one additional KPI, a related SMART objective, and its measurement criterion. You need to do this for all three elements of TBL: people, planet, and profit. You have been provided with one example for each TBL element.
- In a Word document, write a memo outlining your analysis. Ensure that the memo is organized by TBL element with a header for each segment of your analysis. The Word document should use double-spacing, 12-point Times New Roman font, and one-inch margins. This memo should be no more than 6 pages in length, and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
The following resource(s) may help support your work on the project:
The following resources support your work on the project:
Document: Consolidated Balance Sheet
This is a consolidated balance sheet for the company. The CEO has highlighted the areas of the financial statements she wants you to focus your attention and analysis on.
Document: Consolidated Cash Flow Statement
This is a consolidated cash flow statement for the company. The CEO has highlighted the areas of the financial statements she wants you to focus your attention and analysis on.
Document: Consolidated Income Statement
This document is a consolidated income statement and a consolidated statement of comprehensive income of the company. The CEO has highlighted the areas of the financial statements she wants you to focus your attention and analysis on.
Document: KPI and Triple Bottom Line Balanced Scorecard
This is the final and authoritative draft of the KPI Scorecard the CEO wants you to use. This scorecard provides three KPIs: one for a social measure (people); one for an environmental measure (planet) and one for an economic measure (profits). You need to identify three more KPIs and associated information.
Document: Marketing and Sales Executive Summary
This is a proposal from the sales and marketing departments to increase rewards memberships in low-income markets. This summary includes a high-level estimate of projected sales, costs, and profits.
Document: SWOT Analyses from Sales and Marketing
This document contains a combined SWOT analysis from the two departments.
Competency In this project, you will demonstrate your mastery of the following competency: Assess current performance of an organization through analysis of financial statements.Scenario In Project On
SWOT Analyses From Sales and Marketing Strengths Weaknesses Sales Hi gh referra l ra te from exi s ti ng cus tomers to thei r fri ends I dea ti on for new progra ms frequentl y conducted wi th empl oyees Ongoi ng i mpl ementa ti on of empl oyee l ea rni ng a nd growth Li mi ted reta i l network for redempti on of l oya l ty rewa rds /poi nts Hi gh turnover of s a l es tea m Communi ca ti on of new products not s trea ml i ned Li mi ted di vers i ty of ma rket s egments Marketing Hi gh retenti on of exi s ti ng cus tomers / members hi ps Hi gh uti l i za ti on of a l l members hi p progra ms Hi gh cus tomer s a ti s fa cti on a mong exi s ti ng members Zero wa i t ti me for cus tomer s ervi ce Annua l bra nd a na l ys is /res ea rch Sl ow devel opment of di gi ta l content crea ti on/pos ti ng Low enga gement of cus tomers through s oci a l medi a Low bra nd i m a ge of l oya l ty progra m wi th potenti a l cus tomers Hi gh turnover of ma rketi ng tea m La ck of focus on di vers i ty i n compa ny a nd wi th cons umer groups Opportunities Threats Sales Ca ptures new ma rket s egments tha t ha ve previ ous l y not a dopted bra nd Seeks s tra tegi c pa rtners hi ps to i mprove l oya l ty poi nts redempti on opti ons Expl ores communi ty -ba s ed orga ni za ti ons tha t i denti fy wi th di vers e cons umer groups I denti fi es new product devel opment opportuni ti es for di vers e cons umer groups Expl ores s uppl i ers for s us ta inable pa cka gi ng for products I ncrea s ed s ha rehol der des i re to i nves t i n di vers e compa ni es I ncrea s ed pres s ure from s ha rehol ders to i ncrea s e di vers i ty i n workforce I ncrea s i ng cos t of a dmi ni s teri ng poi nts for l oya lty progra ms I ndus try pres s uri ng c ompa ni es to us e pos t -cons umer recycl ed pl a s ti cs I ncrea s ed col l a bora tion of cons umer products compa ni es Marketing Hos ts focus groups wi th di vers e cons umer groups for product i nput Devel ops ca us e -rel a ted ma rketi ng l oya l ty progra m for poi nts redempti on opti ons Redes i gns a l l ma rketi ng us i ng gl oba l l oya l ty ma rketi ng a gency I ndus try l ea der/competi tor i ncrea s i ng i ts focus on di vers i ty i n ma rketi ng/s oci a l medi a Trend towa rds decrea s ed e nvi ronmenta l i mpa ct of cons umer products I ncrea s ed cons umer des i re to s ee compa ni es focus ed on phi l a nthropy