Chapter 8: Evaluation of Green Degree of Reverse Logistic of Waste Electrical Appliances (p. 131-148)
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Using information from this article and from the Chapter 8 reading this week, select and research a major online sales organization, such as Amazon or Walmart, and how they handle product returns. Create a five- to seven-slide PowerPoint presentation addressing what data the organization collects about the products being returned and what they do to handle those products. Describe how the data is then provided to the product manufacturers to aid in product improvement to avoid returns.
Chaudhary, K., & Alam, M. (2022). Big data analytics applications in business and marketing.