Basic Elements of Marketing
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Research a local health care organization of your choice, and complete the following tasks:
3-5 pages excluding cover, abstract, and reference pages
Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
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- Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
- Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
- Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
- Are you the market leader, a challenger, a follower, or are you creating a market niche?
You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.