A 2,000 word maximum fully referenced, critical review of the academic literature on sponsorship, including practitioner examples

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You should choose one of the topics below as the subject of an up-to-date review of the current academic literature using correct Harvard style referencing

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Drawing on a minimum of 10 academic journal articles (obviously you can use more) you should provide a critical overview of research that has been carried out in your chosen topic area.

Given the broad scope of the topics, you should aim to focus on any theme(s) within the subject area that, in your view, merits attention, for example you could focus on a specific issue where there is controversy or divided opinion.

In addition to the academic journal articles you should include at least two relevant practitioner sources, i.e. drawing on the practitioner press, industry websites and reports, etc. to exemplify your discussion. By pulling these sources together you should be able to provide an up-to-date picture of the research in your chosen topic area and how this relates to practice.


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